Style & Sustainability

The fashion industry is considered by the UN Conference on Trade and Development (UNCTAD), to be the second most polluting industry in the world.

This has been a hard reality for me to come to terms with because fashion is my world and I live and breath it. But when I started to read some of the facts and figures about just how polluting it is, I knew that I had make sustainability a core part of what I do.

So I took the London College of Style Fashion Sustainability Certificate course and began to educate myself more. This will be an ongoing task but I realised very quickly that sustainability is a complex issue with many facets and we can easily feel overwhelmed. But I believe if everyone makes even a small change to the way they shop, this will create a big change overall.

My commitment is written here as a Sustainability Manifesto so that you can clearly see what I am doing to make a difference.

Sustainability Manifesto

Education – continuing to learn myself and then sharing knowledge with clients. As an example I am creating a list of sustainable brands which I come across

Empowering – giving tools to clients to make better choices

Considered shopping – less mistakes, items work harder, need rather than want. My philosophy has always been a ‘less is more’ approach working on the fundamentals of building a capsule wardrobe that lasts and a 10/10 only when purchasing something new

Connecting with your clothes – helping clients to love what they already own by breathing new life into clothes with styling ideas or alternations

Leading by example – showing how I am trying to be more sustainable in my own shopping for clothes

Developing a louder voice for sustainability – talking about this more and not being afraid of the conversation

Giving Back – I am an ambassador for My Wardrobe HQ clothing rental and work closely with them to promote rental as an alternative to buying. I also donate styling hours to encourage and support clients/customers to explore this as a guilt free way of getting their fashion fix. Find out more here

If you have any questions about sustainability or would like to discuss further please do not hesitate to get in touch.

Fast Fashion Facts

  • Clothing production has doubled from 2000 to 2014 [1]
  • It is estimated that 150 billion garments are being produced every year
  • 30% of it is never sold. This goes straight to landfills or incineration.
  • About 85% of all discarded textiles is not recycled or re-used but is burned or dumped in a landfill. This amounts to the equivalent of one garbage truck full of clothes, every second [2]

[2] McKinsey: Style that’s sustainable: A new fast-fashion formula

[3] UN: Putting the brakes on fast fashion